Video: Noma and VizEat COOs Explain the Changing Dynamic of Food Tourism


Skift Take

Tourists plan entire trips around food with increasing frequency. This has changed the idea of a restaurant as travelers seek immersive dining experiences outside of the traditional seated dinner.

Dining is quickly becoming the main attraction for global travelers, far beyond the notion of a typical restaurant. At Skift Forum Europe in April, Ben Liebmann, chief operating officer of Copenhagen’s Noma restaurant, and Camille Rumani, co-founder and chief operating officer of VizEat, discussed the new face of food tourism in conversation with SkiftX Editor Greg Oates. “Rene unlocked a local cuisine that perhaps the world