Cheap Fuel Is Making European Aviation More Competitive
Photo Credit: An EasyJet aircraft. The carrier, along with Ryanair, is finding that there is still a lot of competition in the market. EasyJet
Skift Take
Cheap fuel is keeping the European aviation market competitive, which presents something of a challenge to strong, established carriers like EasyJet and Ryanair. We'll probably have to wait until next year for any kind of shake-up.
Not all airlines love cheap fuel. Of course if they had a monopoly on flights, low oil prices would be great. The problem is everyone else.
The European aviation market remains fragmented. This is despite the fact that any airline based in a European Union member country can fly anywhere they want. Although there have been high-profile collapses in the past, many countries still have at least one carrier.
For the consumer, this is probably a good thing. The fact that fuel is cheap means that there are more airlines competing for passengers, keeping prices low.
This isn’t great news for airlines, especially the bigger ones who might prefer slightly higher prices and less competition. Those in a sound financial p
