As content marketing has established itself as an important tool in the travel industry, brands are investing more time and money in creating articles, video and interactive content across all channels, in order to better reach customers.
It will be interesting to watch pro-airline interest groups roll out their rationale against reforming the onerous fees charged by air carriers for routine services. Meanwhile, consumers will flock to the cheapest tickets possible.
Amadeus has taken a more diverse marketing approach than the other travel technology giants, experimenting on different social media channels that are usually used for consumer marketing.
It only makes sense that extended stay properties with full kitchens would catch on to this growing food trend. The challenge is getting it from the cities where it flourishes to the exurbs where extended stay properties are more popular.
American Airlines Group CEO sounds as though he has turned into a labor activist. OK, not really, but he knows you can't have a successful company unless its corporate culture is healthy and its employees have a real stake in its well-being.