WHAT TO KNOW NOW
The puzzle pieces are all starting to come together for Alaska Air Group and Virgin America. Last week the two carriers finalized their union, launched DifferentWorks, a merger landing page, and unveiled a custom 737 with joint branding before a packed event at SFO.
Like in the Marriott-Starwood merger, the carriers’ first move was to sync rewards programs and retain loyalty. Starting today, members of Elevate and Mileage Plan can earn miles on Alaska and Virgin America respectively; next year, that relationship will expand to award tickets, while the carriers also just announced a conversion ratio when transferring points across accounts.
The carriers are still mum on what the joint product will look like, but according to Skift’s Brian Sumers, those changes may come slowly. In the meantime, enjoy those fancy cabins and in-flight entertainment.
SOCIAL QUOTE OF THE DAY
The Alaska “More to Love” plane sat grounded with new livery for a month+. Yet it still has the old seat configuration. ? #DifferentWorks
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Can be sent to gm[at]skift[dot]com or to @grantkmartin