Trivago IPO Could Reach $1 Billion as Expedia Begins Selecting Banks
Photo Credit: Trivago could have a lot more money for TV advertising if it can successfully complete an initial public offering in the next few months, as planned. Trivago
Skift Take
Trivago would likely be a hot IPO given its hyper growth and the potential further expansion of online travel around the world. However, investors will question whether the huge amount of money Trivago pours into sales and marketing is an overreach.
Making good on an earlier pledge, Expedia has begun to put in motion an initial public offering of its Trivago hotel-metasearch unit and the IPO could be valued for more than $1 billion, according to a published report.
Reuters reports that Expedia is soliciting pitches from investment banks seeking to handle the IPO, which would be listed in New York.
Expedia officials stated during the company's second quarter earnings call in late July that Expedia and its majority-owned Trivago un
