The Art of Crafting Powerful Newsletters

Editor’s Note: As we are building our SkiftEDU service for marketers and SMBs in travel, we recently launched a new initiative: our new weekly series on digital marketing tips and tricks, SkiftEDU How-Tos. These How-Tos are a series of free in-depth weekly articles around various topics in digital marketing, such as this one below. With today’s abundance of data on your customers, it is easier to create personalized emails that help you to achieve your marketing objectives. However, in order to ensure higher conversion rates, there are certain technical and visual guidelines you need to respect. Here are some useful tips to better use images and content to build a newsletter template for optimal open and click-through rates. Newsletter templates Above all, it’s important to use a newsletter platform, such as CakeMail, Campaign Monitor, MailChimp, or SenGrid to build your message. The reason? They have been specifically designed to cater to all of your email marketing needs