Articles tagged “virtual reality”

Travel Technology

Ask Skift: What Are the Major Trends in Travel Tech?

The use of technology in the travel industry has continued to boom in recent years, and here's a look at some of the biggest tech trends in travel.

Ask Skift: What Are the Major Trends in Travel Tech?

Tourism

Asia-Pacific Gets a Boost From China’s Reopening

Today’s edition of Skift’s daily podcast looks at travel industry recovery in Asia, CitizenM’s sustainability investment, and successful innovations in travel.

Asia-Pacific Gets a Boost From China’s Reopening

Travel Technology

6 Travel Innovations We’ve Covered: Did They Live Up to the Promise?

While some of the tech advances Skift featured over the years may not have lived up to expectations yet, others are poised to play an even bigger role in the travel industry in years to come. Check out this list.

6 Travel Innovations We’ve Covered: Did They Live Up to the Promise?

Tourism

Augmented Reality Could Bring New Life to History Tourism

History is a unique asset for every destination, but often one that doesn't elicit a lot of excitement from travelers, especially as they continue to trend toward unique travel experiences. Augmented reality and virtual reality could be an unlock for destinations that want to leverage more of their rich pasts.

Augmented Reality Could Bring New Life to History Tourism

Tourism

New Orleans’ Incoming Tourism Chief Eyes International Marketing Shift

New Orleans & Company incoming president and CEO Walter Leger's embrace of new age marketing tactics and technology, as well as his political experience, signal changes are coming to the Big Easy.

New Orleans’ Incoming Tourism Chief Eyes International Marketing Shift

Business Travel

Morningstar Is Balancing Business Trips With Meetings in the Metaverse

All-digital experiences are a pandemic legacy, and the financial services sector is seeing a lot of value in the extra dimension that virtual reality can bring to conferences, training and education. Business meetings aren’t that far away.

Morningstar Is Balancing Business Trips With Meetings in the Metaverse

Hotels

CitizenM Tests Marketing Hotels in the Metaverse

What's getting called the metaverse today is a joke. But marketers are right to run tests. The key thing to learn is how people will express their identities and status via avatars in virtual games. Future branding depends on that knowledge.

CitizenM Tests Marketing Hotels in the Metaverse

Tour Operators

Tour Operators Target Families to Expand Reach of Luxury Cultural Travel

Although a growing number of families are eager to travel together, convincing them to shell out big money for seemingly dry experiences is a tall order. So tour operators need to create lively environments for children to make their trips more appealing for the lucrative market.

Tour Operators Target Families to Expand Reach of Luxury Cultural Travel

Business Travel

Amadeus Ponders the Metaverse in Next Phase of Microsoft Partnership

Nine months into the deal, Amadeus is toying with plenty of ideas — here's what one senior exec is excited about so far.

Amadeus Ponders the Metaverse in Next Phase of Microsoft Partnership
Free Read

Hotels

5 Ways 5G Will Transform the Hospitality Industry

5G is set to help reshape the travel and hospitality industry, equipping businesses and consumers with the fastest and most responsive digital connectivity that will impact both guest engagement and hotel operations.

5 Ways 5G Will Transform the Hospitality Industry