weekly_trend_roundup.jpgEvery week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

>>Executing well from basic data points can win the day in customer service: Why Simple in Travel Can Be So Much Better Than Big Data

>>Travel media is constantly reinventing itself to adapt to new technologies and changing consumer behaviors: New Skift Trends Report: The State of Travel Media 2016

>>Cvent’s new data platform helps meeting planners and convention bureaus compare sourcing trends and pricing patterns: The New Data Tool That Gives Meeting Planners a Shortcut to Sourcing Destinations

>>Airbnb has emerged as the leader in travel product. Now it’s horning into travel creative: 5 Big Travel Winners at Cannes Lions Advertising Awards

>>Travel management companies that want to stay relevant are diversifying their offerings: The Corporate Travel Firm That Launched a Consulting Business to Leverage Smart Data

>>TripAdvisor is evolving into a well-rounded travel planning AND booking site: Beyond TripAdvisor Hotel Bookings: Its Tours and Restaurants on Track to Become $500 Million Business

>>More reasons to prepare for mobile to imminently overtake desktop: 4 Charts Showing Growth of Online and Mobile Travel Bookings by 2020

>>Uber, Lyft, and their rivals aren’t just disrupting the taxi industry. The companies have set a new standard: How Travel Brands Thrive in the ‘Expectation Economy’ – Digital Marketing News This Week