4 Charts Showing Growth of Online and Mobile Travel Bookings by 2020
Skift Take
Here are more reasons to prepare for mobile to imminently overtake desktop for online travel bookings, along with more signs that travel can obviously learn something from retail which far surpasses it with mobile sales.
It may be surprising to some that, in 2016, more than half of all travel bookings still occur offline by phone or by retail travel agents.
But the 50/50 split is more than a respectively number: By 2020 the travel industry will have the highest percentage of online payments in relation to all sales than any other industry on Earth.
Some 44 percent of travel sales and bookings are expected to occur online through either desktop or mobile devices during the next five years, according to data from Euromonitor International. That's four times more than the retail industry (11 percent) and nearly five times as much as restaurants and dining (seven percent).
Global travelers will book about $278 billion worth of travel online during the next five years, smaller than retail ($792 billion) but another affirmation that travel is one of the world's most lucrative industries for digital commerce.
Euromonitor also projects
