The New Data Tool That Gives Meeting Planners a Shortcut to Sourcing Destinations
Photo Credit: Upscale and luxury hotels in San Francisco saw one of the highest jumps in group rates in the U.S. over the last two years. Mandarin Oriental Hotels
Skift Take
Cvent's new data platform helps meeting planners and convention bureaus compare sourcing trends and pricing patterns within their competitive sets.
Meeting planners, hotel executives, and 44 convention bureaus in the U.S. can now see data on how they all engage with each other during the destination-sourcing phase for meetings and conventions.
Launched this week, the new Group Business Trends by Cvent microsite is a free, interactive online tool that pulls together data culled from over $30 billion worth of meetings business sourced through the Cvent event management platform since 2012.
The available data includes: average hotel group rates for different hotel price tiers; group sales behavior; planner breakdowns by
