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Earlier this month, Delta made a bold move by opening up its Studio in-flight entertainment product to all passengers for free — whether through seatback screens or streaming WiFi. Now, curiously, United has done the same. Though the latter carrier doesn’t have as many seatback entertainment-equipped aircraft, streaming video will still be available over Wi-Fi, and the content library offered will not be insignificant.
Why the coordinated and sudden move to free entertainment? Partially because it’s a tangible perk that the airlines can release to customers without adding too much cost — and partially because carriers are so rich that they can afford to give it away.
The era of airline fees is still far from over, mind you — in fact if anything it’s getting worse with new products like basic economy fares. But if the traveling public demands cake, then the airlines will deliver as long as said cake isn’t too pricey.
Social Quote of the Day
I’m just so *tired*’of this. #PrayersForOrlando
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Want to Watch Netflix With Gogo Wi-Fi on a Flight? It’s Finally Possible: For years, Gogo has been the in-flight Wi-Fi service passengers have loved to hate. But that might soon change. Read more at Skift
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Red Lion Hotels’ Contrarian Approach to Direct Bookings: If you listened to just about any major hotel CEO during his first quarter earnings calls this year, the phrase “direct bookings” was bound to come up. The so-called “direct booking wars” as they’ve been referred to — this battle of epic proportions being played out among the hotels and the online travel agencies (the Expedias and Pricelines of the world) — are a hot topic in the hospitality world. Read more at Skift
Omni Hotels Turns to the Cowboys and the Braves to Help Redefine the Brand: Omni Hotels is developing two new properties that will be connected to two new major league sports facilities operated by the Dallas Cowboys and Atlanta Braves. Read more at Skift
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