Skift Take

American was the last legacy carrier in the U.S. to add the revenue component. While some regular flyers will be upset, it was inevitable.

What to Know Now

Everyone expected American to fall in line with Delta and United on new revenue requirements for elite status, and now the other shoe has finally dropped. Earlier this week American finally announced plans for its AAdvantage loyalty program through the rest of the year and next year.

Starting on August 1, passengers will earn award miles based on the cost of the ticket rather than the distance flown. Elite qualifying miles will stay based on distance flown through this year and 2017, though next year, American is adding a revenue component to elite status. Like Delta and United, each level of status will soon have a minimum amount of revenue attached — from $3,000 at Gold to $12,000 at Executive Platinum.

Though nearly everything in the new AAdvantage loyalty program is in line with the other legacy carriers, many of American’s long time customers feel betrayed. One Mile at a Time came up with 10 reasons why they may break up with American while in smaller communities like Flyertalk and Facebook, elites are hitting the roof. Lucky for American, there’s nowhere else for disaffected elites to take their business.

Social Quote of the Day

American Airlines (whose flight I am sitting on now) is shifting frequent flyer rewards to its richer clientele

– ‏@AlexCKaufman | Alex Kaufman, Senior Business Editor @HuffingtonPost



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Your Turn

The notorious Brian Sumers has joined Skift as of this week. Welcome to the team Brian.

Tips and Comments

Can be sent to gm[at]skift[dot]com or to @grantkmartin

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Photo credit: Interior of an economy cabin on American Airlines. American Airlines

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