Wyndham Is Repositioning All 16 of Its Brands to Appeal to Anyone and Everyone
Photo Credit: As part of its global brand repositioning, Wyndham developed new slogans for each of its 16 brands, including Travelodge and Super 8. Wyndham Hotel Group
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In the hospitality space, brands are everything, and Wyndham's investment in its 16 brands is one that was definitely needed, especially in the economy space. If the popularity and brand loyalty of lower-cost airline carriers like JetBlue or Virgin America have shown, it's that economy and midscale brands can successfully enter the lifestyle space, too.
Wyndham Hotel Group is reinventing itself with a brand-new repositioning of all of its 16 economy, midscale, and upscale brands, designed to appeal to all travelers, regardless of their budgets.
With the new repositioning, familiar brands will take on new slogans. Super 8 will be marketed as "An American Road Original," while Travelodge is "Your Basecamp for Adventure," and Microtel Inn and Suites by Wyndham will be marketed as "Brilliantly Efficient." The campaign is set to start rolling out in the summer and into the fall.
With this transformation to "democratize travel," Wyndham hopes to appeal more to both the middle class and to millennials. Beginning as early as this summer, each of Wyndham's nearly 8,000 hotels around the world will undergo various refreshments and redesigns, from new interiors and marketing campaigns to new guest perks.
"We asked ourselves, what can we do to bring life to all of these brands?," said Geoff Ballotti, president and CEO of Wyndham Hotel Gr
