Skift Take

Wyndham's approach to loyalty differs widely from that of its peers, but it also has a broad, middle-America base that sets it apart in other ways.

What to Know Now

Wyndham has always been a bit of a rogue in the loyalty program space, perhaps because it can’t woo the traditional business traveler following a-la Hilton or Marriott or perhaps because it doesn’t want it.

In 2013 it carpet bombed Wyndham Rewards, making space for a new program geared towards simple, socialist award nights — one that so far has resonated well with travelers. Now, Wyndham is expanding its Rewards program, adding extra elite tiers and free local activities to an already solid line of offerings. It’s a step that seems geared towards casual (read: not business) travelers but one that — if successful — may put the program in a category of its own.

Keep an eye on Wyndham Rewards — at this pace, the program may soon become very valuable to a wide swath of travelers.

Social Quote of the Day

So as an elite I can get free Wi-Fi AND the Jacuzzi suite at Super 8 ? Do I still get color TV and HBO for free ?

DaninMCl @ View From The Wing

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Your Turn

Two of my favorite airline nerds, Scott Mayerowitz and George Hobica are on the Skift Podcast last week debunking airline myths. Check it out here.

Tips and Comments

Can be sent to gm[at]skift[dot]com or to @grantkmartin

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Photo credit: Wyndham's evolving loyalty program has rolled out alongside a advertising campaign featuring its Wizard pitchman. Wyndham Hotel Group / Wyndham Worldwide

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