Starwood’s New Instagram Video Ad Brings Waikiki to Your Smartphone
Photo Credit: A still from SPG's new Instagram Carousel ad. Starwood
Skift Take
At a time when a lot of brands are looking into virtual reality and 360-degree video to immerse consumers in a destination, this campaign proves that incredible visuals and a killer sense of perspective go a long way toward building brand awareness, and making consumers feel like they're right there with you.
Social media platforms are increasingly realizing the importance of video content. Facebook has Facebook Live. Twitter has Periscope. Snapchat stitches together videos as the basis of its network.
While Instagram has had video capabilities for awhile, it recently added video content to its swipeable Instagram Carousel ad product, allowing brands to layer pieces of photography and video content — in a somewhat similar fashion to Snapchat — in a slideshow of sorts, albeit much more seamlessly. The ads are still in beta, but will soon be rolled out to all of Instagram's advertisers.
The Starwood Preferred G
