What to Know Now
Skift’s hotel oracle Deanna Ting broke down the results from the recent American Customer Satisfaction Index last week to figure out which hotel chains have the happiest customers. The result: Hilton, Marriott, Hyatt, and Starwood (in that order) with scores of 81, 80, 79 and 78 respectively. The least happy customers in the study? Motel 6, with a score of 65.
With the monsters so close to one another in score, how is a business traveler to choose? For most, it’s about accessibility (or how many branded hotels are within their travel sphere) and loyalty. This year’s Freddie Awards, which rank loyalty programs, suggest that Marriott has the strongest following among general business travelers. And among elite business travelers, Hyatt takes the cake.
Now: apply the formula for accessibility to your own travels and voila: you have a new favorite hotel chain.
Social Quote of the Day
I am currently the most bullish on bitcoin I’ve been, and all my bitcoin friends are the most bearish. Hmm.
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Ranking the Big Hotel Brands and Loyalty Programs by Customer Satisfaction: When it comes to delivering customer satisfaction to American travelers, Hilton, Marriott, and Hyatt are tops, according to the latest report from the American Customer Satisfaction Index (ACSI). Read more at Skift
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Can be sent to gm[at]skift[dot]com or to @grantkmartin