Making Sense of Travel Hashtags in Digital Travel Marketing This Week
Photo Credit: Hashtags are ubiquitous in travel marketing campaigns. But questions about the purpose they serve and how to choose an effective phrase are often left unanswered. Flickr / Alan Levine
Skift Take
Have we reached peak hashtag? More travel marketers need to think about how and why such phrases are used in social media campaigns.
This week, we're taking a closer look at hashtags.
These strange phrases, originally created to help organize online conversations, have become nearly ubiquitous in social media campaigns for travel brands, showing up at the end of Tweets, Facebook posts, Instagram captions, and everywhere in between. But as their popularity has grown, so has the misuse of the tactic.
What actually makes for an effective hashtag? Do brand-generated hashtags actually work, or should marketers instead harness phrases that are already popular with travelers? Read on below for more analysis, along with more of this week's top marketing news.
Making Sense of Travel Hashtags for Marketers
Hashtags are much-loved by travel m
