4 Charts Showing State of Travel Brands' Targeted Advertising
Skift Take
Spending on targeted advertising in travel will keep building throughout 2016 and in the process brands need to help travelers better understand how they're being targeted and why that's a good thing.
Targeted advertising accounted for about 70% of travel ad displays in 2015 as brands attempted to learn more information about travelers.
That's according to a new report from Adadyn and EyeForTravel, a marketing technology company and travel conference, respectively, which also found that targeted advertising comprised about 60% of all non-search advertising at the end of 2015. Yet targeted advertising made up only 25% of travel brands' ad spending last year and fewer than half of brands surve
