Rich travelers, or those with multi-million annual incomes and assets, are getting richer and they're also getting more loyal and becoming stronger advocates for hotels. They also expect value from loyalty programs like every other kind of traveler and choose programs accordingly.
Many foreign currencies may not be as strong against the U.S. dollar as in years' past but the exchange rate is still favorable for many of the international travelers visiting the U.S. The overall increase in international visitor spending certainly helps but researchers feel domestic U.S. traveler spending will become even more essential for the rest of the year.
While short-term rentals and ride-sharing are becoming more used and accepted by Asia-Pacific travelers, the survey points out that many of these travelers are also highly brand-sensitive as they want to experience iconic hotel brands when they travel abroad.
Booking sites are prominent throughout the online trip-planning process for U.K. travelers and while they're one of the most used channels for booking, airline and hotel sites become more important when travelers are ready to pull the trigger. Offline travel agents and tour operators are big, too, but not covered by this survey.
Legacy carriers are up against rising competition from low-cost carriers. At the same time, American, Delta and United talk about making the travel journey more connected but they're forcing budget sensitive travelers in the opposite direction of that with new pricing structures.
France's 2015 visitations would have risen considerably higher if its people weren't the victims of terrorist attacks last year. Tourism officials -- and much of humanity -- hopes this isn't the "new normal."
Europe's terrorism problem goes far deeper than the attacks we saw in Paris and Brussels. But many travelers are still committed to making their European trips as planned despite a seemingly gloomy forecast for summer travel that these charts show.
International travelers have fewer incentives to spend their hearts out on vacations to the U.S. because of the stronger U.S. dollar. We'll see if fewer of them actually visited in 2015 later this year when visitor totals are released.
In case the world needed any more proof that travel is one of the largest global industries, it just got it.
These data points outlining massive amounts of visitor arrivals and spending should be enough to convince travel brands that the time has come to show these travelers that they matter.