Carnival Strategy Chief on Brand Collaboration and Why People Don’t Cruise
Photo Credit: Guests on the Carnival Elation in 2006. Carnival Cruise Line / Andy Newman
Skift Take
When you operate enough ships to comprise half of the global cruise industry, it makes sense to leverage that scale to increase efficiency and savings. It's actually shocking that Carnival Corp. took so long to do so.
A few years ago, Carnival Corp. endured a series of mishaps and missteps that turned the company into something of a punchline in the minds of vacationers.
Under the stewardship of new CEO Arnold Donald, however, the ship has been righted through an overhaul of the company's operations and marketing campaigns that have helped build trust with consumers.
Carnival Corp.'s chief strategy officer Josh Leibowitz joined the company shortly after Donald, following stints with McKinsey & Co. and Idealab, and helped revamp the company's internal operations with an eye on how the company can get more people to cruise instead of choosing other types of vacations.
Leibowitz spoke to Skift about the challenges he faced in helping reform Carnival Corp. and how the company has tweaked its strategy to attract more cruisers in both North America and Asia.
Skift: It’s interesting because it sounds like at the time you came in it was at that period where Carnival was having some troub
