Video: Adobe's Head of Industry Strategy on Creating the Next Golden Age of Travel
Sponsored By

Skift Take
Michael Klein spoke about the need to simplify user experience and why integrating digital experiences at physical locations is key for creating an integrated strategy.
This sponsored content was created in collaboration with a Skift partner.
Michael Klein, Adobe's Head of Industry Strategy, Travel & Retail, spoke at the Skift Global Forum about "Creating the Next Golden Age of Travel."
This is part of a series of videos from the Skift Global Forum 2015. Over an eight-week period we’ll release each of the three dozen-plus presentations from the event. To keep track of them all, bookmark Skift Global Forum.
Watch the video, above, for the full 10-minute presentation.
Up Next
Hotels
How Data Quality Issues Impact Global Hospitality Operations
There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored Tourism
The White Lotus Effect Could Be a Disaster for Thailand's Koh Samui - And Travel Media Is Making it Worse
It is disheartening to see the same publications that have previously reported on the perils of overtourism now behaving like golden retrievers chasing a tennis ball, sprinting after the hype with little critical reflection.
Startups
Travel Startups Raise $580 Million Over Two Weeks
The ticket experiences sector has been ripe for modernization, and Klook is among those cashing in.
Airlines
Tariffs and Travel: What Trump’s Trade Moves Could Mean for Airlines
President Trump’s proposed tariffs on aluminum and steel imports could have ripple effects on the aviation industry — and eventually result in passengers footing the bill.
Hotels
Accor CEO: Opening Hotels in Mykonos Too Risky due to Climate Change
When a major hotel group like Accor decides not to build in Mykonos because of climate risks, it's a sign that climate change is reshaping business decisions.