Video: Adobe's Head of Industry Strategy on Creating the Next Golden Age of Travel

Sponsored By

Skift Take

Michael Klein spoke about the need to simplify user experience and why integrating digital experiences at physical locations is key for creating an integrated strategy.

This sponsored content was created in collaboration with a Skift partner.

Michael Klein, Adobe's Head of Industry Strategy, Travel & Retail, spoke at the Skift Global Forum about "Creating the Next Golden Age of Travel."

This is part of a series of videos from the Skift Global Forum 2015. Over an eight-week period we’ll release each of the three dozen-plus presentations from the event. To keep track of them all, bookmark Skift Global Forum.

Watch the video, above, for the full 10-minute presentation.

Learn More About the Skift Global Forum

Up Next

Hotels

How Data Quality Issues Impact Global Hospitality Operations

There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored