The Strategy Behind Los Angeles Tourism’s New Meeting Planner Site
Photo Credit: The new MeetLA.com homepage. LA Tourism & Convention Board
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At last, a U.S. tourism bureau has developed its digital meetings content and user interface on par with the best leisure content/UI available out there.
The lack of quality content for meeting planners on almost all U.S. destination marketing websites is dire, with an equally dismal user interface in most cases.
Finally there's a template for the tourism industry to follow with the new Meet Los Angeles portal. It's not perfect, but it clearly shows the direction that tourism bureau websites are moving toward to engage next generation meeting planners and attendees.
MeetLA.com, which redirects to a URL extension of the brand.com website, is a stacked, fully mobile-friendly digital platform leading off with a full-width destination video at the top. Below that, the different sections include: Meeting services, convention center information, a venue search page, and meetings-specific blog posts.
"This website is our main communication tool with consumers and we’ve put a lot of money into the consumer site and won a lot of awards," says Darren Green, senior VP of sales at the Los Angeles Tourism & Convention Board
