Video: Airbnb's CMO on Building a Brand That's Culturally Relevant

Skift Take

One of the most fascinating and open interviews from an industry CMO you will hear: Airbnb, the brand story so far, and its hopes on becoming a super brand.

Jonathan Mildenhall, the Chief Marketing Officer of Airbnb, spoke at the Skift Global Forum with Skift CEO Rafat Ali about building a culturally relevant brand.

In addition to answering the question "what was that?" in reference to Airbnb's famous "man-kind" advertisement, Mildenhall talked about what it means to bring an outsider approach -- in his case as a creative leader at Coca-Cola -- to the travel industry. And he reveals in a fascinating 20-minute interview what Airbnb means when it says it means to build a brand with a different set of priorities.

This is the first Skift Global Forum 2015 video we are posting. Over the next eight weeks we'll release each of the three dozen-plus presentations from the 2015 Skift Global Forum. To keep track of them all, bookmark Skift Global Forum.

Watch the video, above, for the full 20 minute interview.

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First read is on us.

Video: Airbnb's CMO on Building a Brand That's Culturally Relevant

Skift Take

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First read is on us.
Subscribe to read more essential travel industry news.

First read is on us.

Video: Airbnb's CMO on Building a Brand That's Culturally Relevant

Skift Take

Up Next

How Data Quality Issues Impact Global Hospitality Operations

SCOOP: Expedia Laid Off Hundreds of Marketers Ahead of Reorg

Mews Raises $75 Million For Hotel Tech Growth and M&A

Air Traffic Controller Debate: Shutdown and DOGE Risks, Push for More Hiring

Airbnb Distances Itself From Co-Founder Joe Gebbia's 'Personal Views'

First read is on us.Subscribe to read more essential travel industry news.

First read is on us.
Subscribe to read more essential travel industry news.