New Study Says Marriott Has the Most Rewarding Hotel Loyalty Program
Photo Credit: Marriott Rewards' mobile app for Android. Marriott International
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Marriott Rewards may be the best program for general travelers, but for frequent travelers it gets complicated.
Ideaworks, a Wisconsin-based company that regularly issues reports on the travel industry, just released a new study (opens in PDF) looking at the value of a few hotel loyalty programs.
The study concludes that Marriott's loyalty program, Marriott Rewards, has the best value in terms of its "reward payback," or the ratio between the cost of a reward night in points (adjusted for point value) and its relative cost in dollars.
To complete the study, Ideaworks evaluated 1,440 reward queries across Marriott, Hilton, IHG, and Starwood properties
