Online Travel

OpenTable Redesign Means A Bigger Push Into the Dining Room

The OpenTable redesign is meant to counter the dreaded commoditization curse. There's a lot more money and value in being an integral part of the dining experience for consumers and widening the business relationship with restaurants than merely being a reservations platform.
Hotels

HomeAway CFO on Airbnb: We Know They Are Coming After Us

In the HomeAway-Airbnb-Booking.com love triangle, it is maverick Airbnb and Booking.com that actually have the most in common in terms of their preference for instantly confirmable bookings. And, like a scorned lover, HomeAway has been ratcheting up its criticisms of Booking.com.
Uncategorized

Smart Strategies for Getting Started with User-Generated Content

For travel marketers, user-generated content offers a unique opportunity for brands: awe-inspiring, authentic media that creates immersive experiences for travelers across web properties. The trick is learning how to get started.
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