Delta’s New Fares Mean Choice for Passengers and $1.5 Billion for the Airline
Photo Credit: Delta One seat on board its Airbus A330 aircraft. Delta Air Lines
Skift Take
U.S. airlines are increasingly offering their passengers more choice and flexibility. Translation? You will be paying more if you want stuff such as a seat assignment and the ability to change your flight.
Delta Air Lines introduced branded flight products over the weekend and CFO Paul Jacobson estimates they will generate $1.5 billion annually in incremental revenue by 2018.
Jacobson said the new flight products, including Basic Economy, Main Cabin, Delta Comfort, First Class and Delta One, give travelers more choice and drive value "“rather than [imposing] punitive fees that customers rebel against.”
His comments came March 2 at the Raymond James 36th Annual Insti
