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For travel marketers, user-generated content (UGC) offers a unique opportunity for brands: awe-inspiring, authentic media that creates immersive experiences for travelers across web properties.
UGC is peer-approved sentiment of positive experiences at destinations or hotels. With real-life travelers creating and sharing content, consumers don’t have to half-heartedly trust generic brand advertising. After all, the happy family poolside at the hotel in the photo may as well be their own.
For many travel brands, user-generated content is uncharted territory and the accompanying logistical challenges have newcomers struggling to successfully implement it into comprehensive content marketing strategies.
How should brands learn to acquire content from customers in the least intrusive, most effective way possible? To answer that, Rivet, an Austin-based consumer engagement platform developed Inspire Travelers with User-Generated Content: 6 Best Practices, which you can download here:
This content is created collaboratively in partnership with our sponsor Rivet.