2014 Archives

SkiftX

Amtrak Launches New Ad Campaign After Reaching Record-Breaking Ridership

Amtrak isn't trying to take Americans any further than they'd already be going, and probably not for a better price. Instead, it wants to give them a better way to get there whether it be more comfortable or more direct.

Samantha Shankman, Skift | 10 years ago

Tourism

Japan Tourism Brings Tradition and Sake to New York’s Grand Central Station

The high visibility of Vanderbilt Hall makes it a popular marketing spot worthy of the high price tag, but drilling down an exact ROI is almost impossible with an event like this that could impact travelers' decisions far into the future.

Samantha Shankman, Skift | 10 years ago

Airlines

Lufthansa Takes the Wrappers Off Its New Premium Economy Cabin

Lufthansa's large-scale rollout of Premium Economy at a price point that's not prohibitively expensive bodes well for flyers who can afford more than coach but not quite business class.

Marisa Garcia, Skift | 10 years ago

Hotels

10 Mobile Features That Travelers Most Want From Hotels

Although the majority of hotels are behind airlines when it comes to digital customer service, hotels have a significantly larger opportunity to improve customers' experience via mobile. It is a matter of how and when, not if, mobile will change almost every part of guests' hotel stays.

Samantha Shankman, Skift | 10 years ago

Announcements

Skift Business Traveler: The Year’s Best Loyalty Programs

Grant Martin, Skift | 10 years ago

Online Travel

The Multi-Country Sites Strategy For Online Travel Brands: A Deep Dive

When launching a new country site, companies have to consider the signals they are sending at the local level versus resource allocation.

Dennis Schaal, Skift | 10 years ago

Announcements

Building Successful Digital Marketing Campaigns for Hospitality and Tourism Brands

With so many digital marketing players in the travel space, and so much growth in digital ad spend, hotels and DMOs are challenged with deciding how to best align their online campaigns with mountains of big data.

Greg Oates, Skift | 10 years ago

Tourism

This UN Effort to Help Travel Companies Challenge Human Trafficking Falls Way Short

We really can't make sense of the UNWTO's campaign. We're really not sure what a banner on a website can really do.

Samantha Shankman, Skift | 10 years ago

Tourism

Month-by-Month Spending by Foreign Tourists to the U.S. in 2013

Spend data on a granular month-by-month basis is valuable to local tourism marketers, but the overall trend -- significant increases in annual spend -- is an even more important signal that more money is on the way, no matter which month it's spent in.

Samantha Shankman, Skift | 10 years ago

Cruises

Passengers on Carnival’s Infamous ‘Poop’ Cruise Are Having Their Day in Court

It's worth repeating that Carnival's contract of carriage reads the cruise line, "Makes absolutely no guarantee for safe passage, a seaworthy vessel, adequate and wholesome food, and sanitary and safe living conditions.”

Curt Anderson, Associated Press | 10 years ago