The high visibility of Vanderbilt Hall makes it a popular marketing spot worthy of the high price tag, but drilling down an exact ROI is almost impossible with an event like this that could impact travelers' decisions far into the future.
The event is set up like a bazaar, with organization and vendors representing the country’s past and future on opposite sides of the venue.
The cultural attractions include an artisan that sculpts animals out of sugar, a bar with 16 varieties of sake, and virtual reality tours of the Ancient Tomb of Emperor Nintoku.
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Photo credit: The Japan Week opening ceremony took place on Thursday, March 6, in Grand Central's Vanderbilt Hall. Samantha Shankman / Skift