2014 Archives

Expedia Inc. takes a somewhat narrow definition in claiming to be the "world's largest travel site" in its latest ad campaign, and might get an argument on that score from its offspring, TripAdvisor.

Accommodating the needs of the fastest growing business traveler segment makes complete economic sense for the companies operating the lounges, and for airlines it means building long-term loyalty relationships with a big spending group.

We're past the days when online video was an expense with little ROI. Here's insight into making that ROI even bigger.

These voyages stand out for the particularly high percentages of ill passengers onboard, but the cases give no further insights into how to stop outbreaks from happening in the future.

Tourisme Montreal is inspiring other tourism boards throughout North America with its successful experiential marketing, special events and multi-prong transmedia communications.

Airbnb is in an interesting position: These super hosts provide a good experience to guests, but they present problems when it comes to local regulations and the brand's sharing-economy-is-good-for-little-guy narrative.

Orbitz will feel the most pain from the end of its exclusive relationship with Kayak, and will try to make up for it by forging new relationships with other metasearch players around the world.

Airbnb's business in New York is a fascinating look at how the sharing economy has evolved, as well as the challenges that remain ahead of it.

Competing against the likes of Priceline's Kayak, Expedia's Trivago and even Google will be very tough going for Room 77. Is Room 77 giving up on the challenge or playing possum while it hones its mobile skills?

"Honest to Goodness Indiana" speaks authenticity, and more of a statewide focus than "Restart Your Engines," but forward thinking? We see nothing forward-thinking about the branding or the campaign. Sorry.