With only four hotels, The James brand has earned a disproportionate amount of street cred in the hospitality industry for its "warm modernism" and community partnerships with local cultural organizations.
Elite travelers and big spenders will continue to relish their loyalty awards, but airlines may win even more loyal flyers when carriers sell them subscriptions for preferred seats and other perks.
Is it a red flag or prudent strategy that Hot Hotels has raised just $1 million in its more than two years of existence? If it really wants to expand into Latin America, Hot Hotels will probably need more muscle than this.
There's lots of goodwill around Brand USA, but that could quickly dissipate if the marketing organization continues to take credit for others' work in an attempt to win new funding from Congress.
Neck-deep in growth and expansion, the future of Viking is still not clear, but it's recent move into the ocean business suggests Viking has the ambition to expand its brand into other sectors of the travel industry.
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Everyone gets tired of luxury conference hotels—even really expensive ones. Exclusive properties offer the possibility of entertaining in a place you'd like to go if you weren't there on business.