Delta Redesigns Its In-Flight Magazine for Digitally Affluent Flyers
Photo Credit: Richard Branson on the cover of the April edition of Sky Magazine. Delta Air Lines
Skift Take
Delta is looking to re-engage distracted readers by serving up more videos and content targeted to both business and leisure mindsets.
Delta Air Lines introduced a redesign of the in-flight magazine Sky this month.
It's the first time that the content and format of the magazine have been reworked since the airline started working with its content publisher MSP Communications five years ago.
"We've been figuring out what role the magazine play
