The Best and Worst African Countries at Tourism Branding
Photo Credit: Flags fly outside a bar in Cape Town during the 2010 World Cup. Flickr / Anne Fröhlich
Skift Take
Many African countries are ripe for tourism innovation; however, it will take on-the-ground product development in addition to smart marketing campaign to shift travelers' perceptions and drive bookings.
African has recently been lauded as the next Asia, the next region in which tourism and hospitality companies will sprout up to cater to a growing number of inbound visitors that bring an economic boost alongside unintended environmental and geopolitical effects.
One of the first steps to getting there; however, begins with image: The brands that African countries build and how potential visitors approach them.
Only a handful of African countries; however, are effectively building a branding strategy and reaping the rewards of those efforts.
This is according to Bloom Consulting, a Madrid-based consulting firm specializing in country branding, which each year ranks 193 countries on the econom
