To distinguish itself from its neighbors and revive lagging visitor numbers from Europe, Morocco is looking to attract more travelers from Russia and China with more convenient and affordable air routes.
Many African countries are ripe for tourism innovation; however, it will take on-the-ground product development in addition to smart marketing campaign to shift travelers' perceptions and drive bookings.
It's a sad reality, but in a world where tourism to east Africa has dropped because of tourism concerns, playing hardball in an effort to make tourist-feeding nations happy isn't the worst idea.
Hotel average daily rates haven't yet recovered in Morocco, but visitors are returning in record numbers, and that's a good thing.
Visa-free travel to Morocco from China will be a boon to the industry.
Morocco’s best shot at growth is an positive ad campaign that reminds people why they've been coming for decades and distinguishes it from its regional peers.
Although its primary goal is to connect towns and ease congestion, the tram allows travelers easy access to the city's primary sites and the coast as well.
Morocco aims to treble tourism by partnering with a gulf airline to drive access from currently untapped tourist markets in China, India, and Latin America.