Articles tagged “country branding”

6 Charts Showing Which Countries Have Strongest Tourism Brands

6 Charts Showing Which Countries Have Strongest Tourism Brands

Dan Peltier, Skift

Given recent terror attacks and widespread unrest in many parts of the world, continuously mining Big Data for travelers' perceptions of a place has arguably never been more important.

4 years ago

U.S. Tourism Has an Edge in Branding That Other Countries Don’t

U.S. Tourism Has an Edge in Branding That Other Countries Don’t

Samantha Shankman, Skift

We can debate the effectiveness of Brand USA, the country's quasi-governmental tourism marketing body. However, pop culture has spread the nation's soft power, making the U.S. easily the most recognizable and searched-for brand in the world.

5 years ago

The Best and Worst African Countries at Tourism Branding

The Best and Worst African Countries at Tourism Branding

Samantha Shankman, Skift

Many African countries are ripe for tourism innovation; however, it will take on-the-ground product development in addition to smart marketing campaign to shift travelers' perceptions and drive bookings.

5 years ago

Japan Ranks as Strongest Country Brand in FutureBrand’s Annual Index

Japan Ranks as Strongest Country Brand in FutureBrand’s Annual Index

Dan Peltier, Skift

Tokyo showed it was a safe bet for the 2020 Olympics given widespread instability happening in other countries, so snagging the top spot on FutureBrand's index is a window into the positive impact Olympic host cities can have on a country's brand perception.

5 years ago