4 Top Quotes About Creating a Guest-Centric Airline From Virgin America’s Founding CEO
Photo Credit: Fred Reid speaking at Skift Global Forum in New York City on Oct. 9, 2014. Skift
Fred Reid, the founding CEO of Virgin America, spoke today at the Skift Global Forum.
At Virgin America, a post he left in late 2007, Reid banned the use of words such as “passenger” and “employee” in favor of “guest” and “teammate,” for substantive reasons that go to the core success or failure of an airline, and not just for public relations spin.
