10 Top Quotes About Airline Branding From Southwest’s CMO

Dennis Schaal

October 9th, 2014 at 3:30 PM EDT

Photo Credit: Southwest CMO Kevin Krone (right) speaking at Skift Global Forum in New York City on Oct. 9, 2014. Henry Harteveldt moderated the discussion. Skift

Kevin Krone, the Vice President and Chief Marketing Officer of Southwest Airlines, spoke today at the Skift Global Forum. Krone oversees and provides direction to many facets of the operation within the airline, including brand development, advertising, promotions, online strategy, the Rapid Rewards loyalty program, customer insights and research, as well as product development and revenue generation. Krone's discussion with moderator Henry Harteveldt explored the world of airline branding, and Southwest's own recent

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