Anything that makes BYO easier, as well as build loyalty among existing customers will pay off in the long run.
Lufthansa Systems’ wireless in-flight entertainment system (IFE) BoardConnect reached the one millionth download of its app this Thursday, July 3, 2014.
The wireless IFE service allows passengers to enjoy entertainment and information services distributed wirelessly inside the aircraft, on their smart phones, tablet PCs or notebooks. Packaged content includes films, an assortment of audio and video channels, infotainment, games and information services. When paired with broadband access, the system allows access to the Internet. Passengers can also place orders for food and beverage, or other in-flight sales which are transmitted wirelessly to the crew.
Norbert Müller, Senior Vice President, BoardConnect with Lufthansa Systems says of the milestone: “A million downloads of our app show us that Board Connect is very well received by passengers around the world. More and more passengers want to experience in-flight entertainment on their own smartphone, tablet or laptop.”
The BoardConnect system server runs on a Windows platform, but the app to access entertainment services is available for iOS, Android and Windows devices. Lufthansa Systems, the IT consulting and services branch of the Lufthansa Group, based in Kelsterbach near Frankfurt/Main has sold their flexible Board Connect system to a number of international airlines including Virgin Blue, Lufthansa and EL AL Israel Airlines. Lufthansa Systems customizes the app for their airline customers, reflecting the airline’s brand.
It allows airlines to provide their passengers an effective Bring Your Own Device (BYOD) IFE option for aircraft not equipped with IFE embedded into seats.
The IT consultancy has multiple offices in Germany, international locations in 16 countries and employs approximately 2,800 people. Its recorded revenues for 2012 was 609 Million Euros.
Photo credit: Demo of the BoardConnect service. Lufthansa Systems