Anything that makes BYO easier, as well as build loyalty among existing customers will pay off in the long run.
The deal, particularly the desktop element of it, is a good one for TripAdvisor, even if Microsoft has struggled to become a force in travel.
A major glitch in the preview release makes users constantly accessible to their contacts, even after they quit the app. This is especially cumbersome on Skype where contacts are spread across various time zones.
What good was a maps app without directions? This seems like a functional necessity more than a perk, although Groupon must be happy for a chance to reach customers with location aware data -- even if only the few thousand with a Windows Phone.
The Transport App helps users find the closest public transportation and, although useful, won't compete in the local travel field unless they roll it out to Android or iOS devices.
The new Metro apps try a friendlier approach to user interface than Windows is usually known for. Its travel features -- built on the back of Frommers.com content -- packages web content as if it were an inspirational app.