Skift Q&A: Trivago Co-Founder on Why It Doesn’t Really Need Expedia
Photo Credit: Malte Siewert, Trivago co-founder. Trivago
Skift Take
Malte Siewert of Trivago has a mantra that's a characteristic of many successful companies: Test things out, yes, but make quick decisions and get things done. He's happy about the Expedia acquisition, but Trivago is apparently creating its own destiny.
Last week we released our latest Skift Trends Report, “Travel Metasearch: What's Coming Next," which takes an inside look at the hottest sector in travel and how it really works. The report conveys how hotel brands, airlines and online travel agencies compete; discusses business models; and provides insights on trends and metasearch best practices. It is the most definitive state-of-the-market report on this big-growth sector in travel.
In preparing the report, Skift spoke with Malte Siewert, co-founder and managing director of Germany-based hotel metasearch site Trivago, about Expedia's investment in Trivago and how the sector is changing.
Expedia Inc. has designs on turning its new hotel-metasearch plaything, Trivago, into the next TripAdvisor.
Not in terms of become a hotel-review behemoth, but as a fast-growing asset that one day can be spun out from the parent company, and make Expedia investors a ton of money, just as TripAdvisor did.
Expedia Inc. last year took a c
