Hotel News

A trademark and a domain suggest that a new Hilton lifestyle brand called Tortoise may be in the works. But the bigger question for the newish chief development officer is whether Hilton's model still mints the best returns for owners.

The marketing from luxury's top brands has blurred into one seamless, forgettable product. The operators pulling away are the ones who figured out that friction is the point.

There's progress to point to, but even the CEO says it will get worse before it gets better.

This is the trade independent hotels keep making: a major hotel group’s reach in exchange for a fee and a fight to stay distinctive. Palisociety thinks the math works.

Marriott built one of the most lucrative loyalty programs in travel. Hotel owners who fund the points want more of this year's expected billion-dollar windfall from the co-branded credit cards.

As the brand scales from one Manhattan flagship to a global portfolio, it's hard-coding sleep as its differentiator. Its own answer to whether that travel is more interesting than the question.

Oracle is treating AI as a standard feature of hotel operations software, not a premium product. That raises the stakes for property management rivals trying to sell similar tools as add-ons.

The people behind Radisson's net zero hotel project were worried that electrifying the building would result in higher energy bills. One year on, the costs are roughly the same and the hotel is ready for incoming regulations.

Even as Marriott builds a walled garden, it is buying real estate in everyone else's. That hedging action is understandable given that no travel company is yet sure where travelers will actually start their searches.

Why settle for just the airfare when you can own the whole holiday?