UPDATE: HomeAway confirmed its lawsuit against Airbnb is “settled.”
Airbnb’s first national advertising campaign has come to a halt after a lawsuit by rival vacation rental giant HomeAway. HomeAway filed suit last week accusing Airbnb of misappropriating its birdhouse trademark for the campaign. Over the weekend Airbnb pulled the advertisement.
The competition between HomeAway’s vacation rentals and Airbnb’s apartment shares has become more intense as Airbnb has begun moving into resort destinations, which HomeAway views as its prime target market.
Airbnb and HomeAway separately didn’t immediately respond to a request for comment.