The landscape for travel-focused media is changing as advertising dollars shift, social media encroaches, and the need for clicks battles the desire to inspire.
The more magazines, the merrier. Let's hope LP moves further in the next issue to add its own distinctive take to the medium.
We'd rather read a magazine than get grains of sand stuck in our iPhone, but we worry that we're no longer in the majority.
We don't know how successful LP will be with its ambitions for the magazine, but we do know that they'll be more successful by focusing on the brand's expertise and its readers' willingness to travel than low prices and budget bets.
Although it is playing it safe to a certain extent, National Geographic pulls off the trick of both hiring from within and getting a new digital perspective.
Where do we send our subscription money?
A lot more innovation needs to come into travel business media and information. Hopefully we and some of the newer players will continue to aggressively shake up the the business of covering the business of the world's largest sector.
The Smithsonian has been investing heavily in more populist content over the last year, and it's good news for the travel industry if the publishing world sees such a bright future in a new print title.
There's a renewed focus on experience and expertise in the new T+L that thankfully goes beyond mere inspiration and bucket list collections.
The golden age of travel writing is over. What's next to take its place?