The Gettysburg Hotel in Gettysburg, PA: A bloody past as a Civil War hospital gives The Gettysburg Hotel in Gettysburg, PA its fair share of spectral guests. A ghostly nurse named Rachel moans about caring for wounded soldiers, then upturns guests’ suitcases looking for supplies. Another ghost dances in the hotel’s ballroom, while the spirit of fallen Union soldier James Culbertson still marches the halls.

The 1886 Crescent Hotel in Eureka Spring, AR: With an old morgue in the basement it’s no surprise The 1886 Crescent Hotel in Eureka Springs, AR is known to be America’s most haunted hotel. Inhabited by at least eight wraiths including a young girl who jumped from the roof, a nurse who worked in the morgue, an Irish stonemason who slipped off the roof to his death…and many more.

The Historic National Hotel in Jamestown, CA: A spirit heartbroken for all eternity haunts The Historic National Hotel in Jamestown, CA. Bride-to-be Flo checked in to meet her fiancé. However, upon his arrival Henry was killed in a fight. Later that night Flo was found dead in her room, her heart apparently stopped with grief. Today her ghost roams the second floor, slamming doors and tossing guest’s clothes out of their suitcases.

Hotel Galvez in Galveston, TX: The fifth floor of the Hotel Galvez in Galveston, TX belongs to a lovesick ghost bride who hung herself from the hotel’s turret after learning her fiancé was lost at sea. Sadly, her fiancé returned alive but too late and now her tormented spirit can never check out. Staff and guests report slamming doors, apparitions, equipment malfunctions and eerie lights in the hotel turret.

The Vinoy Renaissance Hotel in St. Petersburg, FL: The Vinoy Renaissance in St. Petersburg, FL has an eerie past that continues to haunt it. Guests tell of lights flickering and faucets turning on and off in their rooms. In a more sinister turn, some guests have been held down in their sleep or have awoken to find their locked, chained doors opened by someone. Or something.

The Stanley Hotel in Estes Park, CO: Welcome to The Stanley Hotel in Estes Park, CO, the inspiration behind Stephen King’s novel The Shining. It has everything for the true ghost hunter – from supernatural parties in the ballroom, to a guest killed in a gas explosion still haunting room 217. If that’s not enough to spook you, spectral children can be seen and heard playing in the hotel’s hallways.

The Queen Anne Hotel in San Francisco: Formerly Miss Mary Lake’s School For Girls, the Queen Anne Hotel in San Francisco, CA is haunted by the ghost of a headmistress who refuses to quit. Guests have seen Mary’s reflection in a mirror and felt hot and cold spots in her suite, Room 410. Mary also likes to tuck weary travelers into bed. Very firmly.

It’s almost Halloween — and what better way to celebrate than to book a room in one of America’s famous haunted hotels? Wieden & Kennedy Amsterdam and travel booking site Booking.com goes beyond the light humor that marked prior campaigns with a new spot set in the Queen Anne Hotel in San Francisco, a hotel that was formerly a school, known to be haunted by its headmistress, Miss Mary.

A pretty terrifying piece, the spot is filmed just like a scary-movie trailer — which makes it a nice fit for a media partnership with Fandango that will align it with trailer searches and movie ticket purchases. Movie theaters will also screen the spot during the pre-show.

The campaign also features six other hotels in movie-style posters hand-painted by famed illustrator Akiko Stehrenberger. They will be placed in movie theater lobbies at the end of the month.

And starting Friday, customers can search for haunted properties on Booking.com — whether “Pyscho” or “The Shining” is more to their taste.

Advertising Agency: Wieden+Kennedy, Amsterdam, Netherlands
Executive Creative Directors: Mark Bernath, Eric Quennoy
Creative Directors: Zach Watkins, Gen Hoey
Art Director: Craig Williams
Copywriter: Zach Watkins
Illustrator: Akiko Stehrenberger

adage_200x200This story originally appeared on AdAge, a Skift content partner.

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