Why Consumers Like Travel Brands That Keep Things Simple
Photo Caption: Still from the video explaining the awards.
Skift Take
The rankings are a pleasant reminder that price doesn't buy favor, but price can definitely put you on the bottom. Just ask Ryanair.
Yesterday, brand consultancy Siegel + Gale released its annual "Global Brand Simplicity Index." The online survey of over 10,000 respondents in seven countries sought to determine which businesses customers perceived simple -- from making their life simple, to understanding the brand's simple message, to the way the brands made every interaction simpler (full methodology, here).
"In a world clouded with complexity, simplicity stands out," Siegel + Gale's study begins. "Simplicity inspires deeper trust and greater loyalty in customers, and clears the way to innovation for
