Will travel brands ditch apps and let Google, Apple and other platforms lead?
Skift Take
It's difficult to see why airlines, hotels, and others would want to replace apps that help them manage relationships with loyal customers with a feed to a platform that doesn't do anything special for them.
The future of travel apps may be to use them when you are in a specific location, and then just watch them expire when you leave the area.
So predicts Jim Peters, SITA's chief technology officer, who predicts that location-specific app platforms perhaps from companies such as Google, Apple, Microsoft, and Amazon will overtake the need for travel
