Four global megatrends forcing the travel industry to adapt or die
Skift Take
The tourism industry does not work alone. It simultaneously touches and is impacted by world events, technology, green energy, the economy, and, of course, people. It must consider and constantly adapt to these moving factors in order to move forward in a positive meaningful way.
The World Trade and Tourism Conference took place this week in Abu Dhabi. The conference has ended, but interested parties can still comb through the taped sessions that discuss the trends and challenges that the industry is facing in the future.
Dr. Daniel Stelter of The Boston Consulting Group provided an economic context for the changes that the industry must adapt to in the coming years. He outlines four global and economic "megatrends" that the travel industry will be wrestling with in the coming future.
Those, and the challenges and opportunities they create, are outlined below:
Changing customer needs: An aging population, the rising importance of rapidly development economies in China, India, and Brazil, and an increase in g
