Articles tagged “green”

You might be investing thousands in making travel more sustainable, but your audience is still scratching their heads. Time to get back to basics: simplify your message and educate them!

Can IHG's new green effort satisfy both cost-conscious hotel owners and eco-conscious travelers? IHG admits its new program is just a start. It's not pretending to have all the answers, which is refreshingly honest for a major corporation.

As climate policies raise the cost of air travel, particularly in Europe, some destination marketers may find it's riskier to bet on tourism growth from long-haul markets.

The European Union is on track to ban marketing claims such as "climate neutral" by 2026 that scientifically based certification can't validate.

Radisson Hotel Group has partnered with Charge Point Operator PowerGo to provide electric vehicle charging solutions at 300 hotels across Europe.

Bhutan's commitment to high value, low volume tourism is underscored by its recognition that a sustainable development fee of $200 per person per night may hinder visitors from perceiving the true value of their experience.

The London Marathon, set to attract 50,000 runners on Sunday, took several steps to lower its carbon footprint, including charging foreign entrants who had to travel to the city a…

Six Senses CEO Neil Jacobs would like to multiply consumers' encounters with his brand beyond occasional hotel and resort stays. A potential paid membership product would let luxury travelers hop among new clubs, building on a model Soho House has popularized.

Although many travel companies are vocal about environmental issues, there's often been an enormous disconnect between their words and actions. Here's a look at how Skift has covered the industry's successes and failures in sustainability.

Choice Hotels is late to the ESG party, but it's now started to formally report some data. All in all an important first step, but we hope there’s more to come.