Skift Take

BBC is taking the heat of a £80m loss in the office and very publicly online, which could lead to guide book acquisitions be approached with greater caution in the future. What are your thoughts on the sale?

Today Twitter shook with the official news of BBC selling Lonely Planet to  U.S. billionaire Brad Kelley for AUS$75 million (£51.5 million). This is less than the industry followers thought it would sell for when Skift originally broke the story two weeks ago.

Now that the numbers are in and BBC’s £80m loss is official, Twitter is confounded and amused at BBC’s many missteps:

And yet amidst all of this, Lonely Planet’s official Twitter account has been tweeting its regularly scheduled stream of contest announcements and destination details:

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Tags: bbc, lonely planet, social media

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