First Free Story (1 of 3)

More travel executives get their mission-critical industry news from Skift than any other source on the planet.

Already a member?

Today Twitter shook with the official news of BBC selling Lonely Planet to  U.S. billionaire Brad Kelley for AUS$75 million (£51.5 million). This is less than the industry followers thought it would sell for when Skift originally broke the story two weeks ago.

Now that the numbers are in and BBC’s £80m loss is official, Twitter is confounded and amused at BBC’s many missteps:

And yet amidst all of this, Lonely Planet’s official Twitter account has been tweeting its regularly scheduled stream of contest announcements and destination details: