First Free Story (1 of 3)Join Skift Pro
Today Twitter shook with the official news of BBC selling Lonely Planet to U.S. billionaire Brad Kelley for AUS$75 million (£51.5 million). This is less than the industry followers thought it would sell for when Skift originally broke the story two weeks ago.
Now that the numbers are in and BBC’s £80m loss is official, Twitter is confounded and amused at BBC’s many missteps:
So the BBC paid£130m (A$190m) for Lonely Planet and is now selling it for£51.5m (A$75m)… nice business model there, chaps. — AusBusinessTraveller (@AusBT) March 19, 2013
And yet amidst all of this, Lonely Planet’s official Twitter account has been tweeting its regularly scheduled stream of contest announcements and destination details: