Articles tagged “bbc”

Media and PR

How and Why the BBC Messed Up its Acquisition of Lonely Planet

However BBC Trust wants to apportion the blame, the reality is the management screwed-up badly here: the people who BBC entrusted to make this happen, and the integration, and the the top management it brought in to run it. It should have named names.
Media and PR

Twitter agrees: BBC screwed up its Lonely Planet business

BBC is taking the heat of a £80m loss in the office and very publicly online, which could lead to guide book acquisitions be approached with greater caution in the future. What are your thoughts on the sale?
Media and PR

BBC confirms sale of Lonely Planet to U.S. billionaire

The most recognizable travel brand in the world just sold for less than half of what it was worth two years ago despite growing revenues. Here's hoping the new ownership will be able to better harness the brand's tremendous value.